Leadership · Teams · Operations · Workday
Technology is the platform.
People are the difference.
I'm Lawrence Berra. I help organizations unlock the full value of Workday — from strategy and day-to-day operations to the teams that run it — by focusing on what really drives impact: the people, strategy, and leadership behind the technology.
About
Leading the human side of enterprise technology.
I've spent my career at the intersection of Workday, business strategy, and leadership. Along the way I've learned that the most powerful configuration in the world won't matter if people don't trust it, understand it, or feel ownership over it.
That belief shows up in two places. In operations: the runbooks, governance, and release discipline that keep Workday running well long after go-live. And in people: building teams, growing them, and supporting them when the work gets hard.
Today I work with leaders and teams to make Workday a true business platform — and I share what I learn with the Workday Community and on LinkedIn.
15+
Years in enterprise tech
40+
Workday initiatives
1
Core belief: people first
How I help
Where strategy, operations, and people meet.
Workday Strategy
Roadmaps that tie your Workday investment to real business outcomes — not feature lists.
Workday Operations
Support models, governance, and release management that keep the tenant healthy and the business confident.
Platform Optimization
Getting more from the tenant you already own, release by release, with metrics that prove it.
Change & Adoption
Bringing people along: communication, champions, and training that make go-lives stick.
Team & People Development
Hiring, coaching, and growth paths that turn Workday practitioners into leaders.
Speaking & Community
Talks and workshops on leadership, operations, HR tech, and the Workday Community.
People & Teams
Building, growing, and supporting teams.
Platforms don't improve themselves. Teams do. Most of my work comes back to the same fundamentals: hiring well, coaching honestly, giving people room to own their craft, and staying steady when the pressure is on.
Build teams with intention
Hire for judgment and curiosity, not just certifications. Design roles where people can own something end to end.
Support people through the hard weeks
Cutovers, escalations, and release weekends are where trust is made. Steady leadership beats heroics every time.
Grow your people on purpose
Growth plans, honest feedback, and stretch assignments — so the team you build today is ready for what's next.
Sharpen leadership skills
Clarity, delegation, and feedback are learnable. I help new and seasoned managers lead with more confidence.
The best thing you can leave a team with is the confidence to run it without you.
Contact
Let's talk about your people and your platform.
Advisory work, operations reviews, leadership coaching, speaking, or just comparing notes on Workday — I'd love to hear from you.